Immersive technologies, such as augmented reality (AR), virtual reality (VR), 360° virtual tours, and digital twins, are profoundly transforming how we interact with the digital and physical worlds. Beyond their…
The luxury hotel market is experiencing strong growth globally, driven by increased tourism, rising consumer expectations, and shifts toward sustainable luxury. In 2023, the global luxury hotel market was valued…
Augmented Reality (AR) and Virtual Reality (VR) have revolutionized the way we interact with digital content, creating immersive experiences mixing the real and the virtual worlds. 3D modelling is a…
The digital landscape is undergoing a transformative shift as Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) converge. Individually, these technologies have already begun to redefine our interactions…
In the field of AR and VR Hardware technology, recent market trends paint a picture of both struggle and potential. According to the latest data from the Worldwide Quarterly Augmented…
Picture: https://www.apple.com/au/newsroom/2023/06/introducing-apple-vision-pro/ Introduction: A Glimpse into Apple's Visionary Headset Apple's latest foray into the realm of immersive computing brings forth the Vision Pro, a headset that combines augmented and virtual…
As every January, during the Consumer Electronics Show (CES) in Las Vegas, convention centers were filled with exciting news in the field of new technologies. Several AR and VR projects…
Development of Artificial Intelligence Over the past few years, the development of Artificial Intelligence has achieved exceptional results, making this technology an integral part of our daily reality. Thanks to…
The Magic of “Live” Role-Playing Games Role-playing Games, often abbreviated as RPGs, are games in which participants take on the role of imaginary characters and move them within fictional worlds,…
Artificial intelligence and virtual and augmented reality are redefining the landscape of artistic expression and the creative process. These emerging technologies are not just a new tool for artists, but…
Natural Language Processing (NLP) is a branch of Artificial Intelligence that focuses on developing algorithms and computational models capable of understanding, interpreting, and generating human language in a natural way.…
In a world increasingly focused on Environmental, Social, and Governance (ESG) objectives, innovative technologies are taking center stage to revolutionize sustainability efforts. Augmented Reality (AR) and Virtual Reality (VR) are…
Immersive journalism delivers news in formats that allow the user to experience events firsthand. Whether it's online or print journalism, Augmented Reality and Virtual Reality offer new modes of information…
Augmented reality and virtual reality are technologies that enhance learning, but currently their teaching potential is not yet fully exploited. In other blog articles we have explored their application in…
Events have always been an extraordinary way to create human connections, share ideas and promote products or services. However, in recent years, the introduction of Augmented Reality (AR) and Virtual…
At a time when technological innovation is transforming our everyday lives, it is crucial to explore how, especially in recent years, new immersive technologies such as Virtual Reality (VR) and…
In recent years, Augmented Reality (AR) and Virtual Reality (VR) technologies are becoming increasingly used in several sectors, including agriculture. These can offer different solutions to improve efficiency and productivity…
On 5 May 2023 at the Chamber of Deputies in Rome, our innovative startup was awarded the prestigious “America Innovation” 2023 award from the Italy/USA Foundation, an international award for…
The tourism industry is one of the most important sectors of the world economy. During the pandemic, unfortunately, it was the one that suffered the most, but today it is…
In the Healthcare world the use of virtual reality (VR) and augmented reality (AR) based solutions is becoming increasingly common as these technologies can bring benefits in a wide variety…
Augmented reality and virtual reality are innovative technologies that are revolutionizing industry 4.0. These technologies represent a great opportunity for Industry 4.0, as they improve productivity, efficiency and safety. They…
Technology is rapidly transforming the way we design and furnish our spaces. In recent years, Augmented and Virtual Reality in particular have become increasingly popular in the design and furniture…
Augmented Reality (AR) and Virtual Reality (VR) are two technologies that are having and will continue to have a major impact on the fashion industry, always at the forefront of…
Companies now have a wide range of tools to create unique and engaging marketing experiences.In this article we will explore two fundamental concepts for creating immersive and compelling experiences: augmented…
In the last few years, Virtual Reality (VR) and Augmented Reality (AR) revolutionised the gaming world and grabbed the attention of an increasing number of gamers due to the high…
Now on everyone's lips for the past few months, and still the subject of much discussion, ChatGPT is the revolutionary innovation that is becoming a viral phenomenon. Thanks to OpenAI's…
Metaverse is a concept discussed a lot in recent months and its applications are endless. Today, even universities are beginning to approach this new digital universe. During the pandemic, the…
The report "The metaverse: the future of work?" by Regus, an organisation that analyses changes within workspaces worldwide, states that the future of all occupations lies in the Metaverse. This conclusion…
Technology has been making its way into the world of sports for years now and there are more and more different ways in which it contributes to improving the overall…
It has already been discussed how the use of Virtual and Augmented Reality technologies has found multiple positive results in the treatment of a number of pathologies.The body and physical…
Immersive technologies offer an infinite number of possible applications. In the company, virtual reality and augmented reality technologies can be used to simulate realistic situations for employees to help them…
Several scientific studies have shown that among the various therapeutic programmes, virtual reality is a highly specialised and effective tool for preventing and treating psychopathological symptoms of stress and anxiety. …
Mixed Reality, is a technology that combines aspects of real reality with the power of virtual reality allowing one to experience scenarios that do not exist. Among the devices that…
The retail sector was revolutionised when new technologies began to take hold at the beginning of the last century. Among those that are radically transforming the way the physical store…
Virtual reality (VR) and augmented reality (AR) are revolutionising the world of medical surgical training opening unexplored scenarios. Nowadays, VR-enhanced medical training finds its real application in many fields and sectors.…
The terms Metaverse and NFT are increasingly becoming part of corporate business strategies. The new virtual space, in which millions of avatars move, is attracting the attention of brands and companies…
Nowadays, the demand for products and services tends to be saturated by an increasingly wider supply and lower costs. Consumers are more and more willing to enjoy a new purchasing process…
For a long time, Virtual Reality (VR) and Augmented Reality (AR) have been revolutionazing business models, generating a profound change. If the former aims at active involvement, bringing the user…
In recent times, companies and technology development teams have been making great progress in virtual reality (VR) and augmented reality (AR) experiences, particularly with regard to visual and audio content.…
For the first time, a football league match will be visible in the Metaverse. A technological innovation that can pave the way for new business for the Italian Serie A.…
The continuous evolution of the e-commerce sector and the marketing applied to it paves the way for many innovative technologies. Livestream shopping (LS) is the phenomenon that exploded during the…
It’s now clear that the augmented reality sector is growing rapidly and that the AR technology will 'soon' be available to users on social channels. With the release of Effect…
In recent years, the popularity of AR and VR technologies has increased significantly. AR and VR are two acronyms that stand for "Augmented Reality" and "Virtual Reality," respectively. With "Augmented…
AppAnnie's recent report, State of Mobile 2022, shows which are the most used and downloaded Apps in the social media field. The results help us understand how to interpret the…
The digital world is gearing up for an intense future full of innovations that will change our habits and the way we interact with technology. In the last two years,…
For several years now, there has been talk of smart contact lenses that can provide the wearer with information in a timely manner, without having to wear uncomfortable and bulky…
